Chad & Amy Crouch

14 Suggestions to an Owner

1. Tidy up the grounds (porches, garage). Keep lawn trimmed and edged. Make sure that your yard is clean of refuse.

2. Your front door gives a vital first impression while a Realtor and prospect wait for you to answer the bell. Be sure it is scrubbed clean.

3. Dress up windows in freshly laundered curtains.

4. If any decoration is needed (especially kitchen) do it now! $20.00 worth of paint may balance $100 in price cut. Bathrooms help sell homes. Make this room sparkle.

5. Keep all steps clear of hazards.

6. Don't forget to have all light sockets filled with bulbs. Illumination is like a welcome sign. The potential buyers will fell a glowing warmth when you turn on all your lights for an evening inspection.

7. Wash dishes, put away clothes, straighten up newspapers, etc.

8. Make up beds with attractive spreads.

9. Keep pets out of the way when showing. (One type of prospect is annoyed-the other gets attention diverted.)

10. Avoid having too many people present during inspection. The potential buyer will feel like an intruder and will hurry through the house. Do not allow children to tag along on the visitors tour.

11. Leave showing up to the salesman. It is his business to sell; he can lead up to basic reactions alone better than with running conversation help. the salesman knows the buyer's requirements and can best emphasize the features of your home. You will be called if needed.

12. Don't discuss anything concerning the sale with customer. Let the Realtor discuss price, terms, possession, and other factors with the customer. He is eminently qualified to bring negotiations to a favorable conclusion.

13. Never apologize for the appearance. It only accents or distracts.

14. Never try to sell furniture to a customer before the deal is complete.

REASONS FOR SALE BY OWNERS LOSE 3% TO 5%

1. The Owner Accepts Less.
- Direct buyers are usually bargain hunters looking for desperate sellers.
- A ten year study in Philadelphia showed owners selling direct grossed 9 1/2% less than real estate firms.
- Generally, serious buyers are willing to pay a fair price for the convenience and security of dealing through a licensed real estate firm.

2. The Owner Pays For All The Advertising.
- Even a $20.00 a week ad turns into big money as weeks and months pass.

3. It Usually Takes Owners Longer To Get A Sale.
- this will result in extra taxes, extra interest, extra utilities, and extra insurance.

4. The Owner Often Pays Higher Fees For Attorneys.
- When sold by owner, an attorney does the work then you get billed.
-When sold through a real estate firm, an attorney checks our work.

5. More Buyers To Look At Your Property.
-Not only do you have your agent working for you; every other agent in the area can sell the property as well.

6. Lots of Unknown Marketing Techniques.
- Sign in the yard is just the start of marketing your property to the right buyer.
- Common internet sites that out of town buyers see.
- MLS system for other realtors to have access to your property.
- Newspaper ads.
- Homes and Land Magazine.